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A
GAME PLAN
POWERFUL
ACTIVITIES OFF-SITE:
TRADE
SHOWS:
How do you get your exhibit noticed? How do you design ways
to make your company stand out from the competition? A full
fledged racing vehicle and driver in full racing regalia in
your booth at the trade show will surely draw a crowd. You
could also have a continuous TV video display showing your
team in action. Build your corporate image of excellence and
commitment to results.
CUSTOM
VIDEO PRESENTATIONS:
A brief, exciting video of the team in action, displaying
your logo or message, can be produced. Take it to your local
TV station in your designated geographic targets. Perhaps
your driver can appear on the stations sports show in
person. This may be something new and fresh for their
programming menus. As mentioned above, the video can also be
played continuously at trade shows and in your own reception
area or showroom.
SAMPLE
HANDOUTS:
Models could be hired and a display set up to give product
samples to shoppers at malls in areas where events are being
run in your target markets. Or even the event audience. This
is a proven, effective method of gaining increased market
shares.
COUPONS
OFFERS:
A coupon offer could be designed that will draw new
customers in, allowing both an immediate increase in sales
and a way to measure effectiveness. These coupons could be
given away at events, in shopping malls or in front of your
stores, where the race car will attract the attention of the
people you want to reach.
TALK
SHOWS - RADIO AND TELEVISION:
Your driver can be interviewed in those target markets where
you need to make an impact - wearing your logo on his jacket
or shirt, mentioning your name and message during the show!
STORE
OPENINGS: Imagine
the vehicle and driver at your next opening, passing out
literature about your company and building rapport with the
people that visit the store. You will build an identity
associated with glamour, visibility and a winning attitude.
As always, the point is to have
buyers think of you at purchase decision time.
Of
course we could put together a package designed just for you
that takes into consideration your specific marketing goals
and availability of budgeted funds.
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