BILL
THOMAS RACING
SPORTS SPONSORSHIP PROGRAM
RETURN
ON INVESTMENT
1. Your Company on both
left and right quarter panels of the car and Top wing.
2. The traveling
billboard effect of your company’s identification on the teams car
carrier as it travels to shows. Thousands of miles traveled, millions
of impressions.
3. The driver and all
team members wear uniforms with your company name, logo, and colors.
All equipment will carry the sponsor name and logos.
4. The team itself
served as “spokesman” for your company.
5. The display of a show
car with your company name identification at major market area which
you select.
6. Hospitality and
entertainment opportunities at the track. We help with arrangements.
7. Advertising
possibilities in print, radio, television and internet mediums using
the team. Program book
advertising and on-site signage.
8. The use of the race
team to enhance employee relations and to develop consumer promotions.
9. Your company name
identifications in all media releases, press kits, stationary, program
book articles, magazine features, web site etc.
10. Arrangements can be made for
trackside signage.
11. Mailing list promotions
available.
12. Arrangements for race tickets and race
credentials for key people. Tours of the pits and
garage area for key guests.
13. A sponsorship announcement
release will be issued to all media outlets on our media lists.
This will include daily, weekly, trade publications, TV and
radio outlets. We would also incorporate
any media contacts you may wish to have included.
14. Timely data will be released to
media at regular intervals (and to web site) to create continuing
interest.
15. A media kit will be created on
the team program. This would be done at sponsors expense and would
incorporate considerable promotional materials on your company.
16. Arrangement can be made to carry your
ad message on each tracks public address system. Additional costs are
involved.
17. We will work with you to provide our
driver and race car for an agreed upon number of personal appearances. A
public relations representative would attend all key events to assure
proper exposure for you . . . the sponsor.
18. Track personnel will work with
you to get maximum exposure for product and service.
19. Display advertising space such as
billboard space, etc., can be made available at all tracks, this may
include additional costs on your part.
20. We would invite you to stage
employee events, promotional nights or other activities at the various
speedways where Bill Thomas performs.
21. We would invite you to supply
printed advertising material for distribution at each track.
22. We would invite you to do
product/service sampling and product/service research at the tracks. We
will work with the tracks to make all arrangements.
23. We invite you to make suggestions
for additional promotional items.
NOTE: These are suggested promotional ideas from
which you may wish to pick those that will
work best for your program.
Click to go to page 6 |
