A
GAME PLAN
PUBLICITY
OPPORTUNITIES
NEWS
RELEASES & NEWSLETTERS: We
can prepare regular releases to send to lists of
journalists, TV stations an others in specified geographic
areas. We will help you in areas where you want to make
the most impact for your marketing team. We can prepare
and distribute a Newsletter detailing your teams progress
to your key accounts or prospects.
TRADE
PUBLICATION ARTICLES: Our
staff can write and submit feature stories about your motor sports
affiliations to a list of your trade publications. This
will add firepower to your present advertising with a
powerful image builder - professional motor sports.
PROMOTIONAL
PROGRAMS: We
can work with your media and marketing teams to design
effective and active displays at malls, county fairs,
shopping centers and even other sporting events. Imagine a
racing vehicle in the local shopping malls and the weekend
in your major target market area. When they go shopping
through a myriad of brand choices, they will remember you.
COMMUNITY
INVOLVEMENT: Your
team could go to high schools or service organizations to
give talks on racing versus drugs, wearing your Logos,
displaying the race car with your messages. Media could be
notified and press conferences scheduled noting your teams
involvement in such projects as Ending Hunger or Mothers
Against Drunk Driving. This will help building a quality
image in the area for your company.
CAUSE
MARKETING: The
race team could be a very important part of your
company’s very special cause marketing/charity project.
The team could carry not only your marketing message, but
your cause marketing/charity project message. It would be
some very strong community involvement.
CORPORATE
IN-HOUSE PROGRAMS: your
driver could speak with your staff at your corporate
headquarters and get them fired up. Meet your driver up
close and personal. What excitement would be generated
with people seeing your race vehicle out in front of your
building, with your logo and message displayed! You will
find that folks cannot resist looking and touching and
sitting in your company’s race car!
EMPLOYEE
INCENTIVES: Run
a contest for safety, production or sales and reward the
winners with a weekend at one of these events. They will
return to work enthused and excited - and that can
translate into productivity and sales.
RACING
ATTIRE/SPORTSWEAR: Jackets,
caps, T-shirts, and race day uniforms for the team all
displaying your name and message. These can be used for
internal promotions, giveaways, coupon offers, and more.
RACING
PUBLICATIONS: The
car magazines will reach about three MILLION people a year.
We can inundate those books with materials on your team, and
make certain through effective follow-up that your team gets
seen - and your message reached that audience. There are
more than 50 auto racing publications that cover the sport
on a regular basis. Another audience for us to have carry
your message.
TEAM
TRANSPORTER GRAPHICS: Your
professional racing team could be a rolling billboard for
your firm! Millions of people will be seeing the “rolling
billboard” on the way to events and personal appearances.
RACE
CAR GRAPHICS: Boldly
displayed on your race car. Your logo will be seen by
multitudes of affluent prospects.
AD
SPECIALTIES:
Give these away at events, generating more public attention
for your firm.
PRINT
& TV AD INTEGRATION: We
can help you integrate the message of a commitment to
excellence and a philosophy of doing things right and doing
them fast, into your existing media campaigns.
PUBLIC
RELATIONS: A
professional in public relations could make sure these and
other promotional activities get NATIONAL attention.
CONSUMER
CONTESTS: Run
a national contest with first prize a trip to a major event
like a Daytona 500. Wherever YOUR target markets are, we can
find a suitable event. You could offer hats, jackets and
other wearable as prizes too - with your logo displayed
prominently on them of course!
THE
ABOVE REPRESENT JUST A FEW OF THE ACTIONS WE CAN DESIGN INTO
YOUR PROJECT. We
welcome your input, and suggest that we design the project
together, in accordance with YOUR budget considerations,
target markets and corporate philosophy. Tell us what you
want to accomplish in the coming years, and we can help you
get there.
Click to go to
page 3. |
